Pur Luv Chicken Jerky Review: A High-Protein Treat Worth Buying?

Single-ingredient dog treats are having a moment, and Pur Luv Chicken Jerky is leading the charge. The claim is simple: 100% real chicken breast, nothing else. No fillers, no artificial preservatives, no mystery ingredients. At $13.99 for 16 oz, it's also one of the most affordable single-ingredient treats on the market.

But is it actually 100% chicken? And is it worth buying over the dozens of other chicken jerky treats available?

The Ingredient List

The ingredient list on Pur Luv Chicken Jerky is genuinely just: chicken breast. That's it. No glycerin, no natural flavors, no preservatives. The chicken is dried to create the jerky texture, which is a natural preservation method that doesn't require additives.

This is unusual — most "chicken jerky" treats contain at least a few additional ingredients. Pur Luv's commitment to a single ingredient is genuine and verifiable.

The Smell Test

When you open the bag, the smell is intensely chicken-y. This is a good sign — it means the chicken is real and the flavor is natural. Mochi started whining before I even opened the bag, which is the highest possible endorsement from a dog.

Texture and Size

The jerky strips are about 3-4 inches long and moderately chewy — not as tough as human jerky, but not soft either. They're easy to break into smaller pieces for training, which is one of their best features. A single strip can be broken into 4-6 training-sized pieces.

The texture is appropriate for adult dogs but may be too chewy for puppies under 6 months or senior dogs with dental issues.

Nutritional Profile

Per 1 oz serving: approximately 80 calories, 15g protein, 1.5g fat, 0g carbohydrates. This is an excellent nutritional profile — high protein, low fat, zero carbs. It's one of the most nutritionally clean treats on the market.

The Smell (For Humans)

I should mention: these treats smell strongly of chicken, and the smell lingers on your hands after handling them. This is a minor inconvenience but worth knowing if you're sensitive to smells.

Value

At $13.99 for 16 oz, Pur Luv Chicken Jerky is $0.87 per oz — competitive with other single-ingredient treats and significantly cheaper than premium brands like Zuke's or Stella & Chewy's.

Verdict

4.6/5 stars. Pur Luv Chicken Jerky does exactly what it promises: it's 100% real chicken breast, dogs love it, and it's priced fairly. The only reasons I'm not giving it 5 stars are the strong smell and the texture being slightly too chewy for some dogs. For most adult dogs, this is an excellent everyday treat.